Lean growth for startups that can’t afford to miss.
You don’t need another agency deck or cookie-cutter strategy. You need focused experiments that match your stage, your product, and your runway.
Cookie cutter strategies ≠ growth
You’ve got 12-18 months of runway. Every dollar has to move revenue. But most agencies sell you process, and hiring a $250k CMO burns cash before you even know if the strategy works.
Typical Agency
Solio
What actually happens after you sign a contract with Solio
After working with over 100 startups, we know one truth: diagnosing what’s in the way of growth follows the same process. But the levers you pull to right the ship should look different for every brand.
Book a strategy call
Product + Audience Research
Revenue Audit
Growth Plan
Experiment
Iterate & Scale
Flexible partnership models. No long-term commitments.
MVP Sprint
Scale Partnership
Fractional Marketing Lead + Growth Team
Lean + Hands-on
Tailored to Stage
Fractional Seniority
Channel-Agnostic
Radical Reporting
Why startups trust Solio when growth gets messy
Clear experiments, lean execution, no noise. Just decisions you can defend.
Book a strategy callWe know startups.
100+ startups, one proven growth system.
I spent the last decade at agencies watching founders pay $300k annually for what one senior operator could deliver in 3 months.
The bloat isn't just expensive—it's slow. While agencies schedule discovery calls, I'm running experiments. While they present strategy decks, I'm cutting losing ads and scaling winners.
Startups don't need more process. They need more results, faster.
– Kristin
Lessons learned in startup marketing
Check out some of our recent content.
Questions founders ask
Who is Solio best for?
Founders with some traction, but no reliable growth engine looking for a partner who can help.
What is fractional marketing?
Fractional marketing is when you hire senior marketing talent part-time instead of full-time. It’s called many things, but common titles are fractional head of growth, fractional marketing director, or fractional CMO.
It gives startups access to strategy and execution without the cost of a big hire or agency. Some benefits are:
- Lower cost than hiring a full-time team
- Flexible and scalable support
- Senior expertise without the overhead
- Clear focus on results, not vanity metrics
How fast can we start?
We can usually get moving within 1-2 weeks. Traditional agencies often spend months on onboarding and paperwork. At Solio, we keep things lean: a short kickoff, quick access to your tools, and we’re testing campaigns almost immediately.
The exact timing depends on your setup. If you already have tracking and ad accounts ready, we can launch tests within days. If you need help setting those up, we’ll build the foundation first to make sure every dollar is tracked and optimized.
What does working together look like?
Working with Solio is simple. We start with a short kickoff to get aligned on your goals, channels, and tracking setup. From there:
- Quick Ramp-Up
- We get access to your tools and data, then start testing campaigns within the first couple of weeks. No three-month onboarding or endless decks.
- Weekly Check-Ins
- You’ll get clear updates every week. What we tested, what worked, what didn’t, and what we’re doing next. No vanity metrics or long reports you never read.
- Hands-On Execution
- We handle strategy and execution across media, content, creative, and analytics. You stay focused on running the business, not managing a bloated team.
- Fast Iteration
- We test, learn, and adjust quickly so you see traction without waiting months. When something works, we double down and scale.
- Founder-Friendly Partnership
- You can expect direct communication, honest feedback, and flexibility. We keep things lean, transparent, and focused on results.
Bottom line: working with Solio feels more like adding a growth partner to your team than hiring an outside agency.
Do you replace an in-house marketer?
Not exactly. We don’t aim to replace an in-house marketer, we fill the gap until you’re ready for one, or we work alongside them if you already have someone on your team.
- If you don’t have a marketer yet: we act as your growth team, testing channels, building traction, and putting the right systems in place. Once you’re ready to hire in-house, we help with the handoff so you don’t lose momentum.
- If you already have a marketer: we plug in as senior-level support, giving them strategy, execution help, and extra firepower so they’re not trying to do it all alone.
Bottom line: we’re not a replacement, we’re a partner. Solio gives you seasoned growth leadership without the overhead, and when the time comes, we help you build the right in-house team.
How do you leverage AI?
We use AI behind the scenes to make marketing faster and leaner. Things like research, testing ideas, and pulling insights from data, making sure we don’t overspend your budget, etc. It’s never a total replacement for strategy or creativity, just a tool that helps us move quicker and cut waste.
Bottom line:AI is there to make your budget go further, not add complexity.
What KPIs do you focus on?
Revenue, full-stop. We’ll report on leading indicators, but we mostly focus on making you more money.
